The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
A few weeks ago, Twitter unveiled the Lead Generation Card, a useful digital marketing tool that allows its users to solicit email subscribers straight from their Twitter feeds.As email marketers, we're all fighting – I've even heard tales of scratching and clawing…
Over the next several weeks, we'll weigh in on some infrequently asked, but unfortunately overlooked, questions about email marketing. This week, 22 notable email experts and practitioners answer:"What is the one thing you wish someone had told you about email marketing that…
Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever action your campaign is designed…
Email marketing has always had ‘revenue power’ it’s the reason why spammers continue to make tons of cash and your inbox junk folder is full of pills, refinance offers, and random emails from African princes. These days email marketers continue to unleash…
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Let's talk about growing your list. Let's talk about selling your sign-up. In an earlier post, Marco Marini stated that it isn't enough to just offer the possibility to sign up, you have to do something more. I completely agree. But he…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…