Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
Designing Custom Email Templates
Here at Indiemark, we design a lot of custom email templates all of which are intended to fit neatly within the boundaries of the client’s brand, render beautifully across devices, as well as ensnare the reader and draw…
I recently received an animated email from Guitar Center. But rather than tackle this email critique single-handedly, I asked a few of my friends to chime in.First you'll see the campaign details as well as screen captures of the creative, then you'll find the critiques. Finally,…
Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
For legitimate email marketer it’s often difficult to avoid the dreaded spam folder. Now imagine that you work in the pharmaceutical industry. Ouch. However through creativity and ingenuity this marketer got huge returns on their email marketing efforts.
Of course you’d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable. https://www.emailcritic.com
Do you use your corporate personality to make your standard email marketing practices more engaging? If you’re anything like 99.9999999% of the marketing universe, probably not.
Preview text, be it executed through pre-header text, snippets, image alt tags or a combination thereof, are the most often overlooked, untested, yet critical, components in crafting effective email marketing messages. https://www.emailcritic.com/
You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.