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Tag: marketing automation

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Automated Email Marketing: 3 Profitable Tactics You Can Use Today

Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…

Think Twice About Email Automation

Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…

Email Marketing Strategy Holiday Marketing Marketing Automation by Scott Hardigree

The Pitfalls of Email Marketing Automation

Previously we discussed the rise of email marketing automation and while marketing automation is great for the busy marketer there are some pitfalls.Everybody is busy these days and automation makes sense for many. We talked previously about the various ways you can automate…