The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?That's the very question I put 17 email marketing superheros and fellow "influencers".They kindly responded with high-level…
Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever action your campaign is designed…
Email marketing has always had ‘revenue power’ it’s the reason why spammers continue to make tons of cash and your inbox junk folder is full of pills, refinance offers, and random emails from African princes. These days email marketers continue to unleash…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
With Father's day almost upon us, here's 13 ways you can apply traditional "dad advice" to improve your email marketing practices.Always introduce yourself with a firm handshake – send out a 'Welcome Email' to all new subscribers fully introducing the concept, product,…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.