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Tag: Responsive email design

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Email Marketing Strategy by Scott Hardigree

In a World Gone Mobile, What Matters Most?

Over 50% of opens now happen on mobile devices. And that number is growing fast. If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets,…

A Giant (Finally) Adopts Mobile Friendly Emails

For the longest time, ESPN frustrated me as an online marketer. Let me count the ways:They never seemed to sync up with their subscriber preference settings Their mobile apps don’t understand what "no push notifications" means Their website is a hot mess,…

Email Coding Email Design by Scott Hardigree

Responsive Design: Why You Need to Adopt it Now

While chatting with some – ahem – "experienced" colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real time bidding and, for that matter, anything digital. Sure it was simpler, I…

Email Coding Email Design by Scott Hardigree

A Case for Outsourcing Email Design and Coding

Thanks to the "Outsourced" movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries.So why would you want to outsource your email design and coding work? First…