Many brands send welcome emails and—while some do a better job at it than others—this is smart email marketing. Well-done welcome emails get the consumer/brand relationship off to a good start by reminding subscribers why they signed up in the first place,…
I'll admit it. Sometimes I sign up for email programs just to see if companies have welcome emails. And, if they do, how their welcome emails shape up. Are they useful? Or are they superfluous?Sometimes, a welcome email proves to be such…
Here's the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here's Part 1.
Lists
The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page (56%),…