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  • by Scott Hardigree
    Posted September 24, 2012 10:46 am 0Likes

    The ole’ 15% off bait and switch, aye. Not cool.

    • by Evan Diaz
      Posted September 24, 2012 11:12 am 0Likes

      Heh, yep. I don’t think they even sent the coupon until the next day or two :\

  • by Stephanie Fischbach
    Posted September 25, 2012 9:53 am 0Likes

    What a great article, Evan. And all of the points you make are soo true. It only takes small changes to make a big impact on your customer, and when you have the data and resources to do so and decide not to use it, what a waste!

  • by Dave Gerhardt (@davegerhardt)
    Posted September 25, 2012 5:15 pm 0Likes

    Awesome post. Love seeing stuff like this.

    Just subscribed to your email list though and you guys said the same thing that Express did :) “Please be sure to add to your address book or safe list to prevent accidental junk mail filtering.”

  • by Jim Morton
    Posted September 26, 2012 3:21 pm 0Likes

    Good article, Evan. I agree that much of what Express did at first was very good. I’ll be there’s a story in that. Perhaps their transactional and triggered emails are handled by another server and someone else is in charge of that, or some equally goofy explanation.

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