{"id":1429,"date":"2012-04-26T10:02:47","date_gmt":"2012-04-26T14:02:47","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=1429"},"modified":"2020-09-16T01:21:31","modified_gmt":"2020-09-16T05:21:31","slug":"email-marketing-sales-conversions","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/","title":{"rendered":"Email Marketing and the Sales Process: 5 Tips for Better Conversions"},"content":{"rendered":"

\"Email<\/a><\/p>\n

Email is not the be all and end all as a marketing tool.<\/h3>\n

It is only part of the sales funnel. We don’t send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital role in moving people through the sales process, so they either end up at a website buying from you or in a sales person’s inbox as a warm lead.<\/p>\n

For that reason, it’s imperative that we maximize every bit of attention we get when in front of a subscriber, prospect or customer. Email marketing can do a lot to nurture people along from email to sale.<\/p>\n

You only have a few short seconds to get someone’s attention once you get into the inbox. Make the most of those seconds to turn them into minutes\u2014and maybe sales\u2014with these email marketing tips.<\/p>\n

1. Be clear with words. <\/strong><\/h3>\n

Do not assume. Anything. In as few words as you can manage, be sure to spell out what you\u2019re offering and why they should want it, whether it\u2019s a new wallpaper or a new whitepaper. Be customer-centric, clearly speaking in terms they understand and using pain points they can relate to. Also be clear about next steps, guiding them to the call to action and nurturing them to act.<\/p>\n

2. Be clear with design.<\/strong><\/h3>\n

Your email design must be as clear as your email message. Avoid clutter or a design that works against rather than supports your message. Make the design as easy and clear to read as the words, especially any buttons or links. Use the design to guide the recipient to the call to action and to encourage them to click on it.<\/p>\n

3. Be strong in language. <\/strong><\/h3>\n

Don\u2019t be wishy washy in your words. Use strong language instead. Skip any use of “you might” or “you can” and jump right ahead to \u201cyou will.\u201d Also skip the bold type and exclamation points. Instead be confident in your language, so that confidence carries over to the recipient and they feel more comfortable reading your email and possibly clicking your link.<\/p>\n

4. Be bold in imagery.<\/strong><\/h3>\n

Use images to reinforce your message by portraying the end result the prospect will enjoy if they buy from you. If you\u2019re selling diet pills, show a skinny person. If you\u2019re selling a webinar, show happy attendees. Also make sure images reinforce the branding you\u2019re conveying. Use quality images to promote high-end products, for example, or formal poses if those are appropriate to marketing your business. Make the images tell a story without any words at all. People will \u201cread\u201d those images as surely as they read the email\u2026or it might be the images alone they see, meaning the images are the only story you\u2019ll have to tell!<\/p>\n

5. Be seamless in transition.<\/strong><\/h3>\n

Make sure the transition from email to landing page is seamless as can be. Any friction at all gives a prospect a reason to stop heading down the path you\u2019d laid out. Avoid friction at all costs! Have a consistent language, message, design and use of images from email to landing page. Make the landing page as clearly related to the email as can be so there\u2019s no break between clicking on the call to action in the email to filling out the form in the web page.<\/p>\n

Implement one, some or all of these tips, for incremental improvements that will help your email marketing program become a more valued part of the whole sales process, nurturing people from inbox to Buy button.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email is not the be all and end all as a marketing tool. It is only part of the sales funnel. We don’t send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…<\/p>\n","protected":false},"author":88898,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9,44,16],"tags":[187,202,50],"yoast_head":"\nEmail Marketing and the Sales Process: 5 Tips for Better Conversions<\/title>\n<meta name=\"description\" content=\"Five ways email marketing can help you in the sales process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marco Marini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\"},\"author\":{\"name\":\"Marco Marini\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/5e4bfed35923669d613f27aac2264927\"},\"headline\":\"Email Marketing and the Sales Process: 5 Tips for Better Conversions\",\"datePublished\":\"2012-04-26T14:02:47+00:00\",\"dateModified\":\"2020-09-16T05:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\"},\"wordCount\":607,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Best Practices\",\"Email Marketing\",\"marketing strategy\"],\"articleSection\":[\"Best Practices\",\"Email Marketing\",\"Email Marketing Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\",\"url\":\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\",\"name\":\"Email Marketing and the Sales Process: 5 Tips for Better Conversions\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2012-04-26T14:02:47+00:00\",\"dateModified\":\"2020-09-16T05:21:31+00:00\",\"description\":\"Five ways email marketing can help you in the sales process.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/email-marketing-sales-conversions\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/5e4bfed35923669d613f27aac2264927\",\"name\":\"Marco Marini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3bdf810570fb9e1a1703ba8dfab61d0f?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3bdf810570fb9e1a1703ba8dfab61d0f?s=96&d=mm&r=pg\",\"caption\":\"Marco Marini\"},\"description\":\"Marco Marini is the CEO of ClickMail Marketing\u00a0and an acknowledged expert in email marketing with over a decade of experience in the field. 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