{"id":176,"date":"2009-09-14T12:41:59","date_gmt":"2009-09-14T16:41:59","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=176"},"modified":"2009-09-14T12:41:59","modified_gmt":"2009-09-14T16:41:59","slug":"grat-email-design-ipod-nano","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/","title":{"rendered":"Brilliant Email Design: Apple\u2019s New iPod Nano"},"content":{"rendered":"<p>Of course you\u2019d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable.<\/p>\n<p>Sure, the color is brilliant but notice the traditional catalog design technique which uses white space and a downward zig-zag flow of images and content to effectively ping-pong your gaze through the prioritized and concise product features, then on to their related offerings. This design technique although visually appealing is not often found in email marketing messages but it effectively directs the subscriber to read, or in Apple\u2019s case view\/read, on. (BTW: There&#8217;s more below this ridiculously large image.)<\/p>\n<p><em>From:<\/em> Apple<br \/>\n<em>Subject Line:<\/em> Introducing the new iPod nano. Now with video recording.<em><br \/>\n<\/em><\/p>\n<p style=\"text-align:center;\"><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2009\/09\/ipod01gif.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-177\" title=\"ipod01gif\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2009\/09\/ipod01gif.gif\" alt=\"ipod01gif\" width=\"450\" height=\"1079\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2009\/09\/ipod01gif.gif 719w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2009\/09\/ipod01gif-125x300.gif 125w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p>It\u2019s important to note however that this email is not 100% perfection &#8212; because of the visually-rich nature of the email and the Apple brand &#8212; the beauty of the message was suppressed until I downloaded the images. However they did a good job of keeping the pre-downloaded image height to a minimum allowing me to see many of the product\u00a0 features before I let the imagery fly. The preview text too was a bit clunky, it read: \u201c<em>Shop Online | Find a Store | 1-800-MY-APPLE<\/em>\u201d but with the long subject line it was somewhat truncated. In any case I don\u2019t think most readers would complain, it is Apple new shiny toy. Good Stuff.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Of course you\u2019d expect tight, clean design from Apple but this most recent email for their new iPod nano, from a pure impact perspective, is impeccable. https:\/\/www.emailcritic.com<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[12,26,27],"tags":[188,202,193,195,197],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brilliant Email Design: Apple\u2019s New iPod Nano - Email Critic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"Brilliant Email Design: Apple\u2019s New iPod Nano\",\"datePublished\":\"2009-09-14T16:41:59+00:00\",\"dateModified\":\"2009-09-14T16:41:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Email Design\",\"Email Marketing\",\"Email Optimization\",\"Email Rendering\",\"HTML Emails\"],\"articleSection\":[\"Email Design\",\"Good Subject Lines\",\"HTML Emails\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\",\"url\":\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\",\"name\":\"Brilliant Email Design: Apple\u2019s New iPod Nano - Email Critic\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2009-09-14T16:41:59+00:00\",\"dateModified\":\"2009-09-14T16:41:59+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/grat-email-design-ipod-nano\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. 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