right here<\/a> on our shores.<\/p>\nYou know your business better than anyone. By outsourcing email design and HTML coding, you free yourself and your team up to focus on the big picture or their expertise. Handing off these tasks to others means you can spend more time on your marketing promotions and less time struggling with creative and technical details. Leave that to the experts.<\/p>\n
You\u2019ll not only save time but money too if you outsource email design and coding. By contracting with a dedicated email marketing agency or an experienced freelancer, you don\u2019t have all the costs associated with hiring a full-time employee. “Contracting” is the key word here; make sure both parties sign a contract to avoid any problems down the road.<\/p>\n
Email Design<\/h3>\n
Just because you outsource your email design, that\u00a0doesn’t\u00a0mean you relinquish creative control. A good email designer will take your creative direction and apply it to each project. However, you’ve got to have a keen sense of your brand’s tone\/voice so that you can share it with your designer.<\/p>\n
One perk of outsourcing design instead of hiring in-house staff is that an outside designer works with a variety of clients. What works in one industry may work well in another. You can reap the benefits of someone else’s testing.<\/p>\n
Ask any email designer, and you\u2019ll find that too often the client makes requests inconsistent with email best practices – or even with its own brand guidelines. Remember, you\u2019re outsourcing email design because you rely on the expertise of the designer. It’s OK to challenge or push back in order to achieve the best design possible. But listen to the designer. You’re paying for design services, so take advantage of their expertise.<\/p>\n
Email Coding<\/h3>\n
With the vast number of email client\u2019s (Gmail, AOL, and Outlook are just the tip of the iceberg), and devices (PC, Mac, tablets, smartphones), it’s a full-time job just staying abreast of coding updates to ensure your emails render across all platforms.<\/p>\n
Responsive email coding and design cannot be ignored. Make sure that the service provider has experience in this area to ensure that your email is actionable on mobile devises.<\/p>\n
Most firms and freelances offer both email design and coding, so it’s kind of get a package deal. As you would before hiring any contractor, ask for references and – especially for design – work examples.<\/p>\n
The Key Takeaway to Outsourcing Email Design and Coding
\n<\/b><\/h3>\n
To run your business cost-effectively,\u00a0you’ve\u00a0got to know when to let go. Whether it’s email design and coding, billing or another task, do the numbers to figure out if you\u2019re better off outsourcing.<\/p>\n
About the Author:<\/strong>\u00a0Scott Hardigree is the Founder of\u00a0Indiemark<\/a>\u00a0and Editor of\u00a0Email Critic<\/a>. Connect with him everywhere\u00a0here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Thanks to the “Outsourced” movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries. So why would you want to outsource your email design and coding work?…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[42,12],"tags":[104,126,125],"yoast_head":"\n
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