{"id":2300,"date":"2013-05-29T08:30:36","date_gmt":"2013-05-29T12:30:36","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=2300"},"modified":"2014-05-09T09:36:36","modified_gmt":"2014-05-09T13:36:36","slug":"complete-guide-email-marketing-stats-part2","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/complete-guide-email-marketing-stats-part2\/","title":{"rendered":"The (Now) Complete Guide to Modern Email Marketing Stats"},"content":{"rendered":"

\"Email<\/a><\/em><\/p>\n

Here’s the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here’s\u00a0Part 1<\/a>.<\/p>\n

Lists<\/h3>\n

The most common ways of capturing email addresses on websites<\/b> (excluding checkout) are on a dedicated email page (58%) and on the home page (56%), followed by the header (15%), footer (38%) and pop-up windows (22%).
\n– Experian Email Market Study: Email acquisition and engagement tactics<\/a><\/p>\n

In 2013, list growth<\/b> continues to see slow but steady growth.\u00a0 In a survey of more than 1,00 businesses around the globe, list growth for the previous 12 months was: 17% – Very positive, our list is rapidly growing; 50% – Somewhat positive, our list is slowly growing; 26% – Neutral, the gains balance out the losses; 6% – Somewhat negative, our list is slowly shrinking; 1% – Very negative, our list is rapidly shrinking.
\n– Marketing Sherpa<\/a> 2013 Email Marketing Benchmark Report<\/p>\n

Mobile<\/h3>\n

<\/b>43% of consumers<\/b> say they read emails most often on a smartphone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer.
\n– BlueHornet Consumer Views of Email Marketing 2013<\/a><\/p>\n

News<\/h3>\n

News-related terms in subject lines outperformed discount-related terms. \u201cNews\u201d (16.2%), \u201cupdate\u201d (4.9%), \u201cbreaking\u201d (33.5%), \u201calert\u201d (25.9%) and \u201cbulletin\u201d (12.5%) all saw better than average click-to-open rates (as well as clicks and opens).
\n– Adestra Subject Line Analysis Report<\/a><\/p>\n

Open rates <\/b><\/h3>\n

Email open rates increased 7.8% in the third quarter of 2012 compared with the year-earlier period, with average volume increasing 14.9%
\n<\/b>– Epsilon<\/a>\/DMA<\/a> Q2 2012 North America Email Trends and Benchmarks<\/b><\/p>\n

Personalization<\/h3>\n

For promotional <\/b>mailings, emails with personalized subject lines had an average open rate of 19.5%, compared to 15.1% for those without personalization.
\n– Experian 2013 Digital Marketer Report<\/a><\/p>\n

QR codes<\/h3>\n

19% of US respondents (1 in 5) have scanned a QR code.
\n– eMarketer<\/a><\/p>\n

Revenue<\/h3>\n

Email ad revenue reached $156 million in 2012, up from $213 million in 2011.
\n\u00ad- Interactive Advertising Bureau<\/p>\n

Social media<\/h3>\n

Emails that include social sharing buttons<\/b> have a click-through rate 158% higher than those do not (6.2% vs. 2.4%).
\n– GetResponse<\/a><\/p>\n

Teens<\/h3>\n

In a 2013 study, 78% of teens have a cell phone, almost half (47%) of them own smartphones, and 23% have a tablet.
\n– Pew Research Center<\/a><\/p>\n

UK<\/h3>\n

In 2012, one-third of UK brands generated more revenue<\/b> from email than all other digital channels combined.
\n– Alchemyworx National Client Email Report 2013<\/a><\/p>\n

The UK shows a strong increase in average email open rates<\/b>,\u00a0rising from 18.35% to 21.47% in the last 12 months. B2B emails achieved the highest open rates at 27.97%, while Sport & Leisure emails achieved open rates of 25.57% on average.
\n– Sign-Up.to<\/a>\u2019s 2013 UK Email Marketing Benchmark Report<\/p>\n

Video chat<\/h3>\n

9% of mobile device users video chat at least twice a week on their phone.
\n– Qualcomm<\/a><\/p>\n

Welcome emails<\/h3>\n

59.8% of email marketers plan to spend more on \u201cwelcome” email marketing.
\n– StrongMail\u00a0“2013 Marketing Trends Survey”\u00a0<\/a><\/p>\n

X chromosome<\/h3>\n

Women click 10% more often than men on mobile emails.
\n– Tailored Mail 2012 Email Marketing Trends<\/a><\/p>\n

Yahoo mail<\/h3>\n

November 2012 revealed a 16% year-over-year decline in user growth.
\n– comScore<\/a><\/p>\n

<\/b>Zip code<\/h3>\n

Next to first and last name, zip code was the most requested field, with 57% of marketers seeking zip code information.
\n– Experian Email Market Study: Email acquisition and engagement tactics<\/a><\/p>\n

 <\/p>\n

About the Author:<\/strong>\u00a0Scott Hardigree is the Founder of\u00a0Indiemark<\/a>. Connect with him everywhere\u00a0here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s the second and final installment of my one-stop-shop of noteworthy email marketing stats, L-M. Here’s\u00a0Part 1. Lists The most common ways of capturing email addresses on websites (excluding checkout) are on a dedicated email page (58%) and on the home page…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[67],"tags":[194,138,139,140,141,206,142,143,144,145,146,147,148,150,149],"yoast_head":"\nThe (Now) Complete Guide to Modern Email Marketing Stats<\/title>\n<meta name=\"description\" content=\"Here's the second and final installment of my one-stop-shop of noteworthy and modern email marketing stats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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