{"id":495,"date":"2010-02-16T12:47:47","date_gmt":"2010-02-16T16:47:47","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=495"},"modified":"2010-02-16T12:47:47","modified_gmt":"2010-02-16T16:47:47","slug":"social-gaming-companies-take-plunge-into-email-marketing","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/","title":{"rendered":"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM"},"content":{"rendered":"<p style=\"text-align:left;\"><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/email-ville.jpeg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-496\" style=\"border:0 none;\" title=\"Email-Ville\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/email-ville.jpeg\" alt=\"Email-Ville\" width=\"167\" height=\"166\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/email-ville.jpeg 167w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/email-ville-150x150.jpg 150w\" sizes=\"(max-width: 167px) 100vw, 167px\" \/><\/a>Tired of getting notifications about lost black sheep from distant cousins and ex-girlfriends from high school on Facebook? Don\u2019t even trip. All notifications will be going away (both app-to-user and user-to-user) within the next month as Facebook revamps its platform.<\/p>\n<p style=\"text-align:left;\">But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who\u2019ve been relying on notifications to communicate with users? According to Jon Wirt, Marketing Product Manager at <a href=\"http:\/\/www.casualcollective.com\" target=\"_blank\">The Casual Collective<\/a>, social games generated $835 million last year and will rely heavily on email marketing going forward.<\/p>\n<p style=\"text-align:left;\">Jon states, &#8220;Facebook has already begun prompting users to opt-in on application pages [see image below] and will continue to do so as the notifications are phased out. The big question from a CRM standpoint, however, is how good of a job will the current big name companies do at keeping their users engaged?&#8221;<\/p>\n<p style=\"text-align:left;\"><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/fb_application_optin.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-497\" style=\"border:0 none;\" title=\"FB_Application_optin\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/fb_application_optin.jpg\" alt=\"\" width=\"500\" height=\"124\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/fb_application_optin.jpg 785w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/02\/fb_application_optin-300x74.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align:left;\">Like any good email marketer Jon understands that, more and more, email deliverability relies on subscriber engagement. And if social gaming companies start including non-relevant messaging, try to promote offer games to heavily, or worst of all, start sending\u00a0 *GASP* third-party offers, vital communication with their users may be toast.<\/p>\n<p style=\"text-align:left;\">&#8211; John Getze | <a href=\"http:\/\/twitter.com\/johngetze\">@johngetze<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who\u2019ve been relying on notifications to communicate with users?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[11,22,34],"tags":[202,193,47,196,50],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM - Email Critic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM\",\"datePublished\":\"2010-02-16T16:47:47+00:00\",\"dateModified\":\"2010-02-16T16:47:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\"},\"wordCount\":217,\"commentCount\":10,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Email Marketing\",\"Email Optimization\",\"email strategy\",\"Facebook\",\"marketing strategy\"],\"articleSection\":[\"Email Delivery\",\"Facebook\",\"Social Media Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\",\"url\":\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\",\"name\":\"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM - Email Critic\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2010-02-16T16:47:47+00:00\",\"dateModified\":\"2010-02-16T16:47:47+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. A true email geek with a weakness for local causes and 80s alternative. He can be reached everywhere here.\",\"sameAs\":[\"http:\/\/www.indiemark.com\/\",\"https:\/\/twitter.com\/indiescott\"],\"url\":\"https:\/\/www.emailcritic.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM - Email Critic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/","twitter_misc":{"Written by":"Scott Hardigree","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/"},"author":{"name":"Scott Hardigree","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240"},"headline":"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM","datePublished":"2010-02-16T16:47:47+00:00","dateModified":"2010-02-16T16:47:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/"},"wordCount":217,"commentCount":10,"publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"keywords":["Email Marketing","Email Optimization","email strategy","Facebook","marketing strategy"],"articleSection":["Email Delivery","Facebook","Social Media Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/","url":"https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/","name":"EMAIL-VILLE: Social Gaming Companies Set to Take Plunge into Email CRM - Email Critic","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/#website"},"datePublished":"2010-02-16T16:47:47+00:00","dateModified":"2010-02-16T16:47:47+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emailcritic.com\/social-gaming-companies-take-plunge-into-email-marketing\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.emailcritic.com\/#website","url":"https:\/\/www.emailcritic.com\/","name":"Email Critic","description":"The Bloody Truth About Email Marketing","publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emailcritic.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.emailcritic.com\/#organization","name":"Email Critic","url":"https:\/\/www.emailcritic.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","contentUrl":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","width":400,"height":91,"caption":"Email Critic"},"image":{"@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240","name":"Scott Hardigree","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg","caption":"Scott Hardigree"},"description":"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. A true email geek with a weakness for local causes and 80s alternative. He can be reached everywhere here.","sameAs":["http:\/\/www.indiemark.com\/","https:\/\/twitter.com\/indiescott"],"url":"https:\/\/www.emailcritic.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/495"}],"collection":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":0,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/495\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/media?parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/categories?post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/tags?post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}