{"id":530,"date":"2010-03-16T12:05:34","date_gmt":"2010-03-16T16:05:34","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=530"},"modified":"2022-07-17T01:11:03","modified_gmt":"2022-07-17T05:11:03","slug":"email-list-rental-done-right","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/","title":{"rendered":"Email List Rental Done Right"},"content":{"rendered":"

Here\u2019s a great example of email list rental<\/a> from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.<\/p>\n

From Name: <\/strong>Surfline
\nSubject: <\/strong>Rip Curl Micktory Prize Pack Giveaway
\n\"Rip<\/a>
\n<\/strong><\/p>\n

Landing Page
\n<\/strong>\"Rip<\/a><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Here\u2019s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9,13,14,16],"tags":[40,189,202,50],"yoast_head":"\nEmail List Rental Done Right - Email Critic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"Email List Rental Done Right\",\"datePublished\":\"2010-03-16T16:05:34+00:00\",\"dateModified\":\"2022-07-17T05:11:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\"},\"wordCount\":55,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Direct Email Marketing\",\"Email List Rental\",\"Email Marketing\",\"marketing strategy\"],\"articleSection\":[\"Best Practices\",\"Email List Growth\",\"Email List Rental\",\"Email Marketing Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\",\"url\":\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\",\"name\":\"Email List Rental Done Right - Email Critic\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2010-03-16T16:05:34+00:00\",\"dateModified\":\"2022-07-17T05:11:03+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/email-list-rental-done-right\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. A true email geek with a weakness for local causes and 80s alternative. 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