{"id":571,"date":"2010-04-28T10:30:46","date_gmt":"2010-04-28T14:30:46","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=571"},"modified":"2010-04-28T10:30:46","modified_gmt":"2010-04-28T14:30:46","slug":"godaddy-attempts-re-activation","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/","title":{"rendered":"GoDaddy Attempts Re-Activation"},"content":{"rendered":"<p style=\"text-align:left;\">As a matter of disclosure, GoDaddy.com is who I host my blog (<a href=\"http:\/\/scottwriteseverything.com\" target=\"_blank\">ScottWritesEverything.com<\/a>) through. And, as a paying customer, I am on their email list. I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. My being a sole-domain-long-term customer, I am clearly not their bread-and-butter customer.<\/p>\n<p style=\"text-align:left;\">That said, their creative stands out to me sometimes. Like the following message:<\/p>\n<p style=\"text-align:left;\"><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/04\/godaddy-was-it-something-we-said.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-572\" title=\"GoDaddy - Was it something we said\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/04\/godaddy-was-it-something-we-said.png\" alt=\"\" width=\"500\" height=\"456\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/04\/godaddy-was-it-something-we-said.png 905w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2010\/04\/godaddy-was-it-something-we-said-300x274.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p style=\"text-align:left;\">What stands out to me as positives:<\/p>\n<ul style=\"text-align:left;\">\n<li>The subject line got me to open immediately. &#8220;Was it something we said?&#8221; is clever, and I opened without hesitation.<\/li>\n<li>Solid use of a top banner&#8230; even if &#8220;Exclusive offer from GoDaddy.com&#8221; is a little considering it&#8217;s a different deal each week. A little like the &#8220;Boy who cried wolf.&#8221;<\/li>\n<li>A reminder of the value proposition in the body copy is good.<\/li>\n<li>A prominent deadline and prominent calls to action are well-placed both at the top and bottom of the main message.<\/li>\n<\/ul>\n<p style=\"text-align:left;\">What I don&#8217;t like:<\/p>\n<ul style=\"text-align:left;\">\n<li>I own a single domain and have purchased hosting and the domain name for 5 years. I&#8217;ve made no other orders before or after, and it&#8217;s been nearly 9 months since that purchase. What sort of engagement metrics are being used to push further orders if I&#8217;m a single purchase customer?<\/li>\n<li>The image-laden header is way too big in my opinion. Their use of alt-text is really good, but they&#8217;re pushing the image on me. Which is a bit funny, because the GoDaddy backend is anything but. (I&#8217;m a fan and happy customer, so don&#8217;t get me wrong.)<\/li>\n<li>Seems odd that the message would be signed by Bob Parsons, the founder. I know as customers we&#8217;ve become sophisticated to the point that we acknowledge it&#8217;s all &#8220;marketing&#8221; anyway, but I would always push for a level of credibility in the voice if at all possible. And I doubt that Bob is concerned about a 25% off of $60 purchase deal.<\/li>\n<\/ul>\n<p style=\"text-align:left;\">All in all, this is another message that has some solid work put into it.<\/p>\n<p style=\"text-align:left;\">++++++++++<\/p>\n<p style=\"text-align:left;\"><em><strong>About the Author: <\/strong>Scott Cohen is the Marketing  Copywriter for <a href=\"http:\/\/www.wgu.edu\/\" target=\"_blank\">Western  Governors University<\/a>. He also writes on email marketing, fatherhood,  sports, and politics on <a href=\"http:\/\/scottwriteseverything.com\/\" target=\"_blank\">ScottWritesEverything.com<\/a> and contributes to the <a href=\"http:\/\/theemailzoo.wordpress.com\/\" target=\"_blank\">Email Zoo Blog<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[12,16,26],"tags":[49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GoDaddy Attempts Re-Activation - Email Critic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Cohen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\"},\"author\":{\"name\":\"Scott Cohen\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/328b73fe99e402f1b04b5e92396266aa\"},\"headline\":\"GoDaddy Attempts Re-Activation\",\"datePublished\":\"2010-04-28T14:30:46+00:00\",\"dateModified\":\"2010-04-28T14:30:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\"},\"wordCount\":373,\"commentCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"godaddy.com\"],\"articleSection\":[\"Email Design\",\"Email Marketing Strategy\",\"Good Subject Lines\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\",\"url\":\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\",\"name\":\"GoDaddy Attempts Re-Activation - Email Critic\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2010-04-28T14:30:46+00:00\",\"dateModified\":\"2010-04-28T14:30:46+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/328b73fe99e402f1b04b5e92396266aa\",\"name\":\"Scott Cohen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/75cbf0033e337b35eff2630fbd7b674f?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/75cbf0033e337b35eff2630fbd7b674f?s=96&d=mm&r=pg\",\"caption\":\"Scott Cohen\"},\"description\":\"Scott cohen is the 2021 ANA\/EEC Email Marketer of the Year. Sr. Email Marketing Manager at Purple. Email marketing vet with 15+ years of marketing experience.\",\"url\":\"https:\/\/www.emailcritic.com\/author\/scott-cohen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GoDaddy Attempts Re-Activation - Email Critic","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/","twitter_misc":{"Written by":"Scott Cohen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/#article","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/"},"author":{"name":"Scott Cohen","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/328b73fe99e402f1b04b5e92396266aa"},"headline":"GoDaddy Attempts Re-Activation","datePublished":"2010-04-28T14:30:46+00:00","dateModified":"2010-04-28T14:30:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/"},"wordCount":373,"commentCount":6,"publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"keywords":["godaddy.com"],"articleSection":["Email Design","Email Marketing Strategy","Good Subject Lines"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/","url":"https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/","name":"GoDaddy Attempts Re-Activation - Email Critic","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/#website"},"datePublished":"2010-04-28T14:30:46+00:00","dateModified":"2010-04-28T14:30:46+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emailcritic.com\/godaddy-attempts-re-activation\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.emailcritic.com\/#website","url":"https:\/\/www.emailcritic.com\/","name":"Email Critic","description":"The Bloody Truth About Email Marketing","publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emailcritic.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.emailcritic.com\/#organization","name":"Email Critic","url":"https:\/\/www.emailcritic.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","contentUrl":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","width":400,"height":91,"caption":"Email Critic"},"image":{"@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/328b73fe99e402f1b04b5e92396266aa","name":"Scott Cohen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/75cbf0033e337b35eff2630fbd7b674f?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/75cbf0033e337b35eff2630fbd7b674f?s=96&d=mm&r=pg","caption":"Scott Cohen"},"description":"Scott cohen is the 2021 ANA\/EEC Email Marketer of the Year. Sr. Email Marketing Manager at Purple. Email marketing vet with 15+ years of marketing experience.","url":"https:\/\/www.emailcritic.com\/author\/scott-cohen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/571"}],"collection":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":0,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}