{"id":709,"date":"2011-03-14T15:35:14","date_gmt":"2011-03-14T19:35:14","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=709"},"modified":"2011-03-14T15:35:58","modified_gmt":"2011-03-14T19:35:58","slug":"simple-email-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/","title":{"rendered":"Simple Really Is Better Sometimes"},"content":{"rendered":"<p>I have always been a fan of Timberland&#8217;s email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my &#8220;simple is better&#8221;\u00a0 philosophy around marketing design. (When you&#8217;ve worked with local car dealers, you&#8217;ll understand why I feel that way.)<\/p>\n<p>Anyway, while yes, I am about a month and a half late on reporting this email, I wanted to show you a great example of why I like Timberland\u2019s campaigns:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/03\/Timberland.gif\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-713\" title=\"Timberland\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/03\/Timberland.gif\" alt=\"Timberland Email Creative\" width=\"706\" height=\"709\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/03\/Timberland.gif 784w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/03\/Timberland-150x150.gif 150w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/03\/Timberland-298x300.gif 298w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/p>\n<p>Let&#8217;s dissect this bit by bit:<\/p>\n<ul>\n<li><strong>The Subject Line: <\/strong>I am a huge movie fan, and have always been able to ramble off movie quotes at the drop of a hat. So naturally, this subject line (&#8220;I coulda been a contender&#8221;) jumped out at me and appealed to the movie geek side of me. It also flows nicely into the content.<\/li>\n<li><strong>Strong, Simple Image: <\/strong>Timberland is known for its boots. It&#8217;s also a sponsor for the Sundance Film Festival in Park City (which is known for its snow). Talk about a great way to showcase your best product in the best surroundings while in a very nice way announcing your sponsorship. Excellently done.<\/li>\n<li><strong>Simple Yet Provocative Headline Content and Drive to Primary CTA: <\/strong>There is a bit of fun in the headline, and I appreciate that they&#8217;re not necessarily trying to sell product first. They really are putting the event first. Simple. Effective. I dig.<\/li>\n<li><strong>Navigation, Preheader, and Mobile are all there: <\/strong>Timberland didn&#8217;t miss the basics in this, but also didn&#8217;t allow the basics to get in the way of the primary message. Top header has four simple navigation buttons. The primary CTA is two buttons. And the &#8220;recovery&#8221; area has three simple links.<\/li>\n<\/ul>\n<p>Simple, simple, simple. The more options you give your customers, the less likely they are to make a decision. Make it simple. Make it easy.<\/p>\n<p><em><strong>About the Author: <\/strong>Scott Cohen is Vice President of Managed Services at <a href=\"http:\/\/inboxgroup.com\">Inbox Group<\/a>. He also writes on email marketing, fatherhood,  sports, and politics on <a href=\"http:\/\/scottwriteseverything.com\/\" target=\"_blank\">ScottWritesEverything.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have always been a fan of Timberland&#8217;s email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my &#8220;simple is better&#8221;\u00a0 philosophy around marketing design. (When you&#8217;ve worked with local car dealers, you&#8217;ll understand why&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[12,15,16,17,18,28],"tags":[188,202,193],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Simple Really Is Better Sometimes - Email Critic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"Simple Really Is Better Sometimes\",\"datePublished\":\"2011-03-14T19:35:14+00:00\",\"dateModified\":\"2011-03-14T19:35:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\"},\"wordCount\":339,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Email Design\",\"Email Marketing\",\"Email Optimization\"],\"articleSection\":[\"Email Design\",\"Email Marketing for Beginners\",\"Email Marketing Strategy\",\"Email Marketing Tools\",\"Email Optimization\",\"Knee-jerk Email Reaction\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\",\"url\":\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\",\"name\":\"Simple Really Is Better Sometimes - Email Critic\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2011-03-14T19:35:14+00:00\",\"dateModified\":\"2011-03-14T19:35:58+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/simple-email-marketing-tips\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. 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