{"id":840,"date":"2011-05-26T14:22:40","date_gmt":"2011-05-26T18:22:40","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=840"},"modified":"2011-05-26T14:22:40","modified_gmt":"2011-05-26T18:22:40","slug":"fathers-day-email-marketing-advise","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/","title":{"rendered":"Fatherly Wisdom for Email Marketers"},"content":{"rendered":"

With Father’s day almost upon us, here’s 13 ways you can apply traditional “dad advice” to improve your email marketing practices.<\/p>\n

    \n
  1. \"Fathers<\/a>Always introduce yourself with a firm handshake<\/strong> \u2013 send out a ‘Welcome Email’ to all new subscribers fully introducing the concept, product, company or campaign.<\/li>\n
  2. First impressions are important<\/strong> \u2013 Most unsubscribes happen after the first email, so make sure you’re putting your best self forward.<\/li>\n
  3. Always Be Polite<\/strong> \u2013 Address your subscriber with a personal greeting at the beginning of each email<\/li>\n
  4. Never tell a lie; it will come back to bite you<\/strong> \u2013 Avoid using misleading subject lines; even though they may get the email opened, you won’t like the repercussions.<\/li>\n
  5. Think before you act <\/strong>\u2013 Proofread, proofread, proofread. Once the email is sent, you can’t take it back.<\/li>\n
  6. Treat others as you would want to be treated <\/strong>\u2013 Avoid blasting irrelevant content\/too many messages.<\/li>\n
  7. Don’t be a pest (or don’t overstay your welcome) <\/strong>\u2013 provide a visible opt-out function.<\/li>\n
  8. In order to get, you first need to give<\/strong> \u2013 Present offers of value to your subscribers if you want them to reciprocate with purchases down the road.<\/li>\n
  9. Respect others’ wishes<\/strong> \u2013 Don\u2019t reject people just because they want to communicate differently (i.e. via Facebook, Twitter or other social channels) instead of just email. Instead, find a way to work with them and accommodate their communication preferences.<\/li>\n
  10. Don’t be afraid to admit your mistakes<\/strong> \u2013 If you make a mistake in an email (e.g. wrong sales price or date, offensive content), follow up with an apology or other appropriate response.<\/li>\n
  11. You can’t impress everyone<\/strong> \u2013 People will opt out of your emails, and there’s nothing you can do about it. Instead of trying to target everyone, focus on your most important audience(s).<\/li>\n
  12. Don\u2019t forget your manners\/Say thank you<\/strong> \u2013 Don’t underestimate the importance of telling your customers you appreciate their support\/business and doing so in a genuine way.<\/li>\n
  13. Learn to listen <\/strong>\u2013 Customer feedback is important. Consider sending a short survey to gauge feedback on issues that are key to your business so you can better understand what your customers want.<\/li>\n<\/ol>\n

    About the Author: <\/strong>John Murphy is President of ReachMail<\/a> and member of the Email Experience Council\u2019s speakers bureau who preaches the gospel of email marketing best practices to new and experienced marketers alike.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    With Father’s day almost upon us, here’s 13 ways you can apply traditional “dad advice” to improve your email marketing practices. Always introduce yourself with a firm handshake \u2013 send out a ‘Welcome Email’ to all new subscribers fully introducing the concept,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[9,16],"tags":[187,202,45,193,50],"yoast_head":"\nFatherly Wisdom and Email Marketing - Email Marketing Agency<\/title>\n<meta name=\"description\" content=\"With Father's day looming, here's 13 ways you can apply traditional "dad advice" to improve your email marketing and achieve best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"Fatherly Wisdom for Email Marketers\",\"datePublished\":\"2011-05-26T18:22:40+00:00\",\"dateModified\":\"2011-05-26T18:22:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\"},\"wordCount\":387,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Best Practices\",\"Email Marketing\",\"Email Marketing Mistakes\",\"Email Optimization\",\"marketing strategy\"],\"articleSection\":[\"Best Practices\",\"Email Marketing Strategy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\",\"url\":\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\",\"name\":\"Fatherly Wisdom and Email Marketing - Email Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2011-05-26T18:22:40+00:00\",\"dateModified\":\"2011-05-26T18:22:40+00:00\",\"description\":\"With Father's day looming, here's 13 ways you can apply traditional \\\"dad advice\\\" to improve your email marketing and achieve best practices.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/fathers-day-email-marketing-advise\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. 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