{"id":923,"date":"2011-07-26T16:03:11","date_gmt":"2011-07-26T20:03:11","guid":{"rendered":"https:\/\/www.emailcritic.com\/?p=923"},"modified":"2011-07-21T16:15:20","modified_gmt":"2011-07-21T20:15:20","slug":"email-marketing-subject-lines","status":"publish","type":"post","link":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/","title":{"rendered":"You Moved? I Never Knew You Were Here!"},"content":{"rendered":"<p>How important is your subject line?<\/p>\n<p>Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.<\/p>\n<p><a href=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/07\/LegalZoom.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-924 alignnone\" title=\"LegalZoom\" src=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/07\/LegalZoom.jpg\" alt=\"Business Email Marketing Samples\" width=\"684\" height=\"734\" srcset=\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/07\/LegalZoom.jpg 684w, https:\/\/www.emailcritic.com\/wp-content\/uploads\/2011\/07\/LegalZoom-279x300.jpg 279w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/a><\/p>\n<p>On the whole, this is a pretty solid email from LegalZoom. It&#8217;s a very simple offer, quick and to the point. It contains solid use of preheader text, whitelisting requests, header images, headlines, and content. What&#8217;s not to like?<\/p>\n<p>The subject line. Specifically, the first two words of the subject line: &#8220;We&#8217;ve Moved!&#8221;<\/p>\n<p>Should I classify this as an &#8220;Oops&#8221; or am I missing a Vandals song reference in the title? If it&#8217;s not a Vandals reference, then it has to be a mistake given that there is no reference to moving anywhere in the content of the message.<\/p>\n<p>Perhaps a better subject line could have been: \u201cFree Joe Friday! Get Free Legal Advice Every Friday.\u201d<\/p>\n<p><strong>The moral of this story: The subject line is the second thing your recipients look at beyond who the email is from. A misleading subject line can destroy response metrics in a heartbeat.<\/strong><\/p>\n<p><em><span style=\"text-decoration: underline;\">About the Author:<\/span> Scott Cohen is Vice President of Managed Services at <a href=\"http:\/\/inboxgroup.com\/\">Inbox Group<\/a>. He also writes on email marketing, fatherhood,  sports, and politics on <a href=\"http:\/\/scottwriteseverything.com\/\" target=\"_blank\">ScottWritesEverything.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How important is your subject line? Take a look at the email screenshot below. Let me know if you see the potential confusion that I see. On the whole, this is a pretty solid email from LegalZoom. It&#8217;s a very simple offer,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","footnotes":""},"categories":[8,63,16,24,28,31],"tags":[187,202,45,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Importance of Email Subject Lines - Email Critic | Rants and Raves of an Email Marketing Agency<\/title>\n<meta name=\"description\" content=\"In email marketing, the subject line is the second thing your recipients look at beyond who the email is from. A misleading subject line can destroy response metrics in a heartbeat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scott Hardigree\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\"},\"author\":{\"name\":\"Scott Hardigree\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\"},\"headline\":\"You Moved? I Never Knew You Were Here!\",\"datePublished\":\"2011-07-26T20:03:11+00:00\",\"dateModified\":\"2011-07-21T20:15:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\"},\"wordCount\":210,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"keywords\":[\"Best Practices\",\"Email Marketing\",\"Email Marketing Mistakes\",\"email strategy\"],\"articleSection\":[\"Bad Subject Lines\",\"Email Content\",\"Email Marketing Strategy\",\"Good From Lines\",\"Knee-jerk Email Reaction\",\"Preview Text\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\",\"url\":\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\",\"name\":\"The Importance of Email Subject Lines - Email Critic | Rants and Raves of an Email Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\/\/www.emailcritic.com\/#website\"},\"datePublished\":\"2011-07-26T20:03:11+00:00\",\"dateModified\":\"2011-07-21T20:15:20+00:00\",\"description\":\"In email marketing, the subject line is the second thing your recipients look at beyond who the email is from. A misleading subject line can destroy response metrics in a heartbeat.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.emailcritic.com\/#website\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"name\":\"Email Critic\",\"description\":\"The Bloody Truth About Email Marketing\",\"publisher\":{\"@id\":\"https:\/\/www.emailcritic.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.emailcritic.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.emailcritic.com\/#organization\",\"name\":\"Email Critic\",\"url\":\"https:\/\/www.emailcritic.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"contentUrl\":\"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg\",\"width\":400,\"height\":91,\"caption\":\"Email Critic\"},\"image\":{\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240\",\"name\":\"Scott Hardigree\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg\",\"caption\":\"Scott Hardigree\"},\"description\":\"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. A true email geek with a weakness for local causes and 80s alternative. He can be reached everywhere here.\",\"sameAs\":[\"http:\/\/www.indiemark.com\/\",\"https:\/\/twitter.com\/indiescott\"],\"url\":\"https:\/\/www.emailcritic.com\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Email Subject Lines - Email Critic | Rants and Raves of an Email Marketing Agency","description":"In email marketing, the subject line is the second thing your recipients look at beyond who the email is from. A misleading subject line can destroy response metrics in a heartbeat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/","twitter_misc":{"Written by":"Scott Hardigree","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/#article","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/"},"author":{"name":"Scott Hardigree","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240"},"headline":"You Moved? I Never Knew You Were Here!","datePublished":"2011-07-26T20:03:11+00:00","dateModified":"2011-07-21T20:15:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/"},"wordCount":210,"commentCount":8,"publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"keywords":["Best Practices","Email Marketing","Email Marketing Mistakes","email strategy"],"articleSection":["Bad Subject Lines","Email Content","Email Marketing Strategy","Good From Lines","Knee-jerk Email Reaction","Preview Text"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/","url":"https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/","name":"The Importance of Email Subject Lines - Email Critic | Rants and Raves of an Email Marketing Agency","isPartOf":{"@id":"https:\/\/www.emailcritic.com\/#website"},"datePublished":"2011-07-26T20:03:11+00:00","dateModified":"2011-07-21T20:15:20+00:00","description":"In email marketing, the subject line is the second thing your recipients look at beyond who the email is from. A misleading subject line can destroy response metrics in a heartbeat.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.emailcritic.com\/email-marketing-subject-lines\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.emailcritic.com\/#website","url":"https:\/\/www.emailcritic.com\/","name":"Email Critic","description":"The Bloody Truth About Email Marketing","publisher":{"@id":"https:\/\/www.emailcritic.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.emailcritic.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.emailcritic.com\/#organization","name":"Email Critic","url":"https:\/\/www.emailcritic.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","contentUrl":"https:\/\/www.emailcritic.com\/wp-content\/uploads\/2020\/03\/emailcritic-logo.jpg","width":400,"height":91,"caption":"Email Critic"},"image":{"@id":"https:\/\/www.emailcritic.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/e2710fe0f549a043c5d05bd2f06f8240","name":"Scott Hardigree","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.emailcritic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6aab7943edae63ab32813d607644cea8?s=96&d=mm&r=pg","caption":"Scott Hardigree"},"description":"Scott Hardigree is founder of email industries and Indiemark, an email marketing agency. A true email geek with a weakness for local causes and 80s alternative. He can be reached everywhere here.","sameAs":["http:\/\/www.indiemark.com\/","https:\/\/twitter.com\/indiescott"],"url":"https:\/\/www.emailcritic.com\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/923"}],"collection":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/comments?post=923"}],"version-history":[{"count":0,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/posts\/923\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/categories?post=923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emailcritic.com\/wp-json\/wp\/v2\/tags?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}