The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.
One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it's likely to be a successful campaign. So that's why I applaud Amazon.com for…
I had the thought the other day that politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here's what politicians and email marketers…