Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, right now, may be a good time to not only get that template up-to-date, but ensure it stays that way…
The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…
We once created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device…
Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…
I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…
For the longest time, ESPN frustrated me as an online marketer. Let me count the ways:They never seemed to sync up with their subscriber preference settings
Their mobile apps don’t understand what "no push notifications" means
Their website is a hot mess,…
While chatting with some – ahem – "experienced" colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real time bidding and, for that matter, anything digital. Sure it was simpler, I…
Thanks to the "Outsourced" movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries.So why would you want to outsource your email design and coding work? First…
Ravi from Email Monks sends their updated email design best practices infographic, which comprises useful information on how well one could and should design an email or newsletter templates in 2013.The main topics covered within this email design best practices infographic include current…
Everybody takes feedback differently.
When it comes to managing your email program you have an important relationship with your email designer. That person is responsible for coming up with the brilliant creative that will sell thousands or maybe even millions of dollars…