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Think Twice About Email Automation

Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…

Email Marketing Tools ESPs by Marco Marini

How Customizing Your ESP Will Make It More Powerful

Your email service provider works hard for you, enabling your email sends and reporting, and making it possible for you to manage a large amount of data and maybe even do some deep email analysis. Yet it is possible to get even…

Email Marketing Tools Reviews and Ratings by Scott Hardigree

MailerForum.com Evaluates Bridge Marketing

It's been over a full year since we at MailerForum.com first reviewed Bridge Marketing. Our last review discussed our near perfect results using their verification system. Since then, Bridge has evolved and expanded into database targeting.Bridge has also evolved in market share…

Email Marketing Tools Email Optimization by Scott Hardigree

New Tool Analyzes & Compares Email Marketing Effectiveness

By Elizabeth Yin, CEO and Co-founder of LaunchBit and NewsletterDirectory.co, an ad network for high quality email newsletters. I'm pleased to release Email Newsletter Report Card, a free tool to help email marketers grade their emails in 2012 and show specific areas of improvement for…

Best Practices Email Marketing Email Marketing Tools by Scott Hardigree

Free Email Campaign Checklist

Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…

Email Design Email Marketing for Beginners Email Marketing Strategy Email Marketing Tools Email Optimization Knee-jerk Email Reaction by Scott Hardigree

Simple Really Is Better Sometimes

I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…

Email Marketing Strategy Email Marketing Tools by Scott Cohen

Email and Politics: Reputation and Value are Everything

I had the thought the other day that politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here's what politicians and email marketers…

Email Marketing Tools by Scott Hardigree

How does your email marketing program stack up?

Compare the performance of your email marketing against this benchmark data, which was provided from various sources, to help you identify industry trends and compare your results against others.