Email Marketing Tips and Ideas from Email Marketing Agencies

The Key to Email Copywriting for the Non-Copywriter

Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…

Email Marketing by Chris Marriott

The best beans of Email Geeks @ Home Drinking Coffee

Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…

Email Marketing Email Marketing Strategy by Scott Hardigree

5 Alternative Email Calls-to-Action

An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…

Email Marketing Email Service Providers by Scott Hardigree

Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money

In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…

Email Copywriting Email Marketing Ideas Email Marketing Strategy by Pamela Vaughan

The 4-Step Guide to Writing Flawless Marketing Emails

How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…

Email Copywriting by guest-writer

Copywriting Tricks Every Email Marketer Should Know

Technology is growing so fast in our little email marketing world that it's easy to forget what an email is really about. Beyond the segmentation, timing, deliverability and design, an email is simply a collection of words. A message from you or…

Email Marketing Ideas by Scott Hardigree

7 Reasons People Subscribe to Email Newsletters

We often examine the content to put in emails and how to reuse it. Today we're going to examine the reasons people signup for email newsletters in the first place.After all, if you don't get people to signup there is no reason…

Email Marketing Email Service Providers by Vincent Martinet

What is the Only Thing Email Marketers Can’t Control?

Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers get…

Email Marketing Email Service Providers by Marco Marini

How a Relational Database Makes Holiday Shopping Pay Off All Year

It's Cyber Monday as I type this. As I wade through the deluge of Cyber Monday emails that has been hitting my inbox since last week, on top of all of the brouhaha about Black Friday over the Thanksgiving weekend, I am…