Email Marketing Tips and Ideas from Email Marketing Agencies

9 ideas for effective eCommerce email marketing

9 Tips for Effective eCommerce Email Marketing

Email campaigns are essential for ecommerce businesses to build lasting customer relationships. These can increase sales and boost brand awareness if done right. You must find what works best for your business.Competition is high in ecommerce. A good ecommerce email marketing…

How to Create Email Buttons With Only HTML and CSS

The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…

Email Marketing by Tom Blijleven

8 Transactional Email Tips to Make you Stand Out (+ examples)

Your transactional emails are boring! I dare to say that 90% of all transactional emails are forgotten within a minute. But it doesn’t have to be that way. So here are 8 examples and tips to turn generic transactional emails into awesome…

Email Copywriting by guest-writer

Copywriting Tricks Every Email Marketer Should Know

Technology is growing so fast in our little email marketing world that it's easy to forget what an email is really about. Beyond the segmentation, timing, deliverability and design, an email is simply a collection of words. A message from you or…

Email Coding Email Design by guest-writer

12 Tips to refresh your Email Newsletter Template

Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, right now, may be a good time to not only get that template up-to-date, but ensure it stays that way…

Email Marketing Email Service Providers by Scott Hardigree

Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money

In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…

Email Copywriting by Pamela Vaughan

The 4-Step Guide to Writing Flawless Marketing Emails

How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…

Email Copywriting Email Marketing by Sharon Ernst

The Key to Email Copywriting for the Non-Copywriter

Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…

Email Marketing Email Optimization by Anthony Noel

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…

security by Dimitar Karamarinov

Email Cyber Security Tips to Protect your Inbox & Account (Enterprise, Employee or Personal)

Despite the rapid growth of social media, email is an official medium for communication across the web! Email marketing has a lot to offer, but email attacks are on the rise, too.So this would one think:How safe are emails? What…