An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…
‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…
Despite the rapid growth of social media, email is an official medium for communication across the web! Email marketing has a lot to offer, but email attacks are on the rise, too.So this would one think:How safe are emails? What…
How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…
The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
What do you do when a friend or someone you just met asks you to send in your resume because they heard of a position that may interest you? Or they want to keep you in mind in case there is an…
Your transactional emails are boring! I dare to say that 90% of all transactional emails are forgotten within a minute. But it doesn’t have to be that way. So here are 8 examples and tips to turn generic transactional emails into awesome…
Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…
Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…