Your transactional emails are boring! I dare to say that 90% of all transactional emails are forgotten within a minute. But it doesn’t have to be that way. So here are 8 examples and tips to turn generic transactional emails into awesome…
Technology is growing so fast in our little email marketing world that it's easy to forget what an email is really about. Beyond the segmentation, timing, deliverability and design, an email is simply a collection of words. A message from you or…
Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, right now, may be a good time to not only get that template up-to-date, but ensure it stays that way…
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…
How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…
The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within these emails may seem like an insignificant part…
Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…
‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
Despite the rapid growth of social media, email is an official medium for communication across the web! Email marketing has a lot to offer, but email attacks are on the rise, too.So this would one think:How safe are emails? What…
The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.