Email is still one of the best communication channels. In 2022, people sent and received an estimated 333.2 billion emails around the globe. And it’s estimated to reach 376.4 billion in 2025.Brands use emails to connect with their audience to drive…
An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…
Email campaigns are essential for ecommerce businesses to build lasting customer relationships. These can increase sales and boost brand awareness if done right. You must find what works best for your business.Competition is high in ecommerce. A good ecommerce email marketing…
Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers…
The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…
Your transactional emails are boring! I dare to say that 90% of all transactional emails are forgotten within a minute. But it doesn’t have to be that way. So here are 8 examples and tips to turn generic transactional emails into awesome…
Technology is growing so fast in our little email marketing world that it's easy to forget what an email is really about. Beyond the segmentation, timing, deliverability and design, an email is simply a collection of words. A message from you or…
Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, right now, may be a good time to not only get that template up-to-date, but ensure it stays that way…
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…
How many times have you not clicked on an email because the subject line didn't grab your attention? Well, the same goes for your customers. An email's subject line is critical to get your target audience to even consider opening your email.…