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Best Practices

You’re not a Spammer. Stop making excuses.

Guilt by association. Maybe that’s the problem. Maybe that's why so many marketers question their right to show up in customers' inboxes, feeling like they are somehow, in some way, intrusive and annoying and (gasp) spam.Well, you're likely not based on new…

Best Practices by Scott Hardigree

CASL, Canada’s Anti-Spam Law, 6 Months Later

Now that Canada's anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy…

Best Practices Email Marketing Strategy by Scott Hardigree

Why Is Bad Email so Easy to Do?

After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…

Best Practices Call to Action Email Design by Evan Diaz

Virgin Mobile – What they do right and wrong (mostly wrong).

Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…

Best Practices Email Subject Lines by Evan Diaz

What can You Learn from this B2B Email Campaign?

Let me first say, I love Bluehost. I really do. I've used and recommended them for years, they're an excellent hosting company; however their email marketing is a different story. That said, I'd like to quickly analyze one of their most recent…

Best Practices Email Content Email Marketing Strategy Email Personalization Email Subject Lines Knee-jerk Email Reaction Retail Email by Harry Kaplowitz

Birthday Email Examples: Hits, Misses, and Head-Scratchers

My birthday passed earlier this month and, like many, I received my fair share of birthday email offers from retailers and restaurants. If I really wanted to, I could've eaten free for a whole week. I would've gained 10 pounds, but it…

Best Practices Email Marketing by Marco Marini

Down with Do-Not-Reply Emails

As much as email has evolved and progressed these past few years, with segmentation, personalization, and dynamic content, it’s shocking that do-not-reply emails still regularly show up in our inboxes.Can anything be less customer friendly than that?A do-not-reply email is any email…

Best Practices Call to Action Email Content Email Design Email Marketing Email Marketing Ideas Email Marketing Strategy Retail Email by Evan Diaz

What Express Does Right…and Wrong

Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…

Best Practices Email Marketing by Scott Hardigree

The Future of Email Marketing [infographic]

There's no doubt that mobile devices and social channels are already impacting email marketing effectiveness. This infographic should help today's email marketers to better plan for the quickly approaching future.source: http://www.lyris.com

Best Practices Email Marketing Email Marketing Tools by Scott Hardigree

Free Email Campaign Checklist

Ever get that uncomfortable feeling before sending out an email? That "is everything right" or "did I forget anything" feeling? You're not alone.To help you relieve your campaign anxiety Email Critic contributor, Jordie van Rijn of Email Monday, put his email marketing…