Has your email newsletter template stayed current, despite the sweeping changes in email technology and user behavior in recent years? If not, right now, may be a good time to not only get that template up-to-date, but ensure it stays that way…
The importance of email marketing content for small businesses can’t be overstated. According to a Bluecore survey, 68% of users across all demographics prefer to receive brand communication via email.The buttons used within emails may seem like an insignificant part of…
"Emails must be relevant."
"Companies must personalize."
"Consumers want one-to-one messaging."
We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…
While chatting with some – ahem – "experienced" colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real time bidding and, for that matter, anything digital. Sure it was simpler, I…
Thanks to the "Outsourced" movie and TV series, outsourcing has got a bad rap. With the economy still struggling, many Americans resent companies that outsource jobs to other countries.So why would you want to outsource your email design and coding work? First…