‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…
An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…
Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers get…
It's Cyber Monday as I type this. As I wade through the deluge of Cyber Monday emails that has been hitting my inbox since last week, on top of all of the brouhaha about Black Friday over the Thanksgiving weekend, I am…
It's hard to believe, but the busy holiday season is nearly here.In just another month catalog companies will start sending out the first holiday catalogs. Shortly after that the holiday emails will start hitting the market and for about two to three…
Sure, Millennials prefer email when asked how they want to get retail messages. But that doesn’t mean you keep doing what you’ve been doing. Millennials are a different breed, and, as such, require a different approach. Here’s how to wrap your head…
How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought.One estimate predicted 25.6 million people would be…
Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…