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Email Marketing

Ignoring Usability When Selecting an Email Service Provider is a Giant Waste of Money

In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…

Email Marketing by Dimitar Karamarinov

What to Write in Email when Sending a Resume to a Friend

What do you do when a friend or someone you just met asks you to send in your resume because they heard of a position that may interest you? Or they want to keep you in mind in case there is an…

Email Marketing by Tom Blijleven

8 Transactional Email Tips to Make you Stand Out (+ examples)

Your transactional emails are boring! I dare to say that 90% of all transactional emails are forgotten within a minute. But it doesn’t have to be that way. So here are 8 examples and tips to turn generic transactional emails into awesome…

Email Copywriting Email Marketing by Sharon Ernst

The Key to Email Copywriting for the Non-Copywriter

Marketers are constantly on the lookout for tweaks to make more revenue. But most don’t realize the quickest way to maximize email ROI is right under their nose: Improve your email copywriting. Better copywriting is a small step with an immediate uptick…

Email Marketing Email Optimization by Anthony Noel

8 powerful tactics to avoid email testing fatigue and keep the channel fresh.

‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…

Email Marketing by Chris Marriott

The best beans of Email Geeks @ Home Drinking Coffee

Covid-19 hits, and boom, business life is turned upside down. Many of us have had to adjust to work from home. Others have been laid off. Our email community is hurting. We decided to launch a low-key program directed to the email…

Email Marketing Email Marketing for Beginners by Scott Hardigree

Email Marketing: Master Basics Before Bodacious, Please!

Okay, bodacious is a dated word but I’m old and it’s a good fit for my point: Marketers should be striving to master the basics before chasing the latest and greatest email trends that will make them bold, audacious, bodacious. Yet the…

Email Marketing Email Marketing Strategy by Scott Hardigree

5 Alternative Email Calls-to-Action

An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…

Email Delivery Email Marketing by Scott Hardigree

Email Deliverability Doesn’t Change…Processes Must

What’s new under the deliverability sun? Apparently not much. The latest study by Return Path, tracking email deliverability rates worldwide, really doesn't tell us anything new. In fact, its true usefulness might be in helping us to stop worrying so much about…

Email Marketing Email Service Providers by Vincent Martinet

What is the Only Thing Email Marketers Can’t Control?

Have you ever thought about what made you buy something from an email?Many emails get deleted every day because they don’t suit users’ wishes at the precise moment they are received. Because emailing is still the first marketing channel and subscribers get…