‘You Should Test Everything in Marketing’ ever heard that? We are told to challenge assumptions, backup instinct with data. Who else is tired of that email testing talk? For some senders, a big A/B testing programme might be a terrible idea. Too…
It's called a call to action. Not a hint to action. Not a suggestion. A call.So why is the world full of wimpy ones? You know, the wishy washy hints and suggestions that are definitely not calls to act.Maybe as a society,…
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
"Emails must be relevant."
"Companies must personalize."
"Consumers want one-to-one messaging."
We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
By Elizabeth Yin, CEO and Co-founder of LaunchBit and NewsletterDirectory.co, an ad network for high quality email newsletters. I'm pleased to release Email Newsletter Report Card, a free tool to help email marketers grade their emails in 2012 and show specific areas of improvement for…
The fourth quarter is a crazy time for marketing emails. If you've opened your inbox today you've probably seen tons of emails from businesses. Some you like and some you don't like.Have you thought about those things that really bother you about marketing emails?Here is a…
Chances are, your organization is using some kind of triggered marketing emails already. Perhaps it's a welcome email or an order confirmation, or both of those and more.Those automated emails can go a long ways to help grow and solidify your customer…
In this short video, the folks from Silverpop and CRMsoftware.tv discuss three critical tactics for taking your email marketing strategy from blasé to hooray!
Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…