An email marketing message usually has a call to action linking to some kind of landing page. But it doesn't have to be that way if there’s a better way. In fact, it could be offering a different way to “respond” to…
In my years in the email marketing industry, I have seen and used a lot of different ESP interfaces, and I've watched them evolve over time into ever more capable technologies as email marketing has grown more sophisticated, but that hasn't necessarily…
We often examine the content to put in emails and how to reuse it. Today we're going to examine the reasons people signup for email newsletters in the first place.After all, if you don't get people to signup there is no reason…
Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
In today's society, many of us suffer from too much of a good thing. We've got supersized foods, information overload and overstuffed email inboxes. What’s an email marketer to do?The good news is that, while you might think you’re inundating your customers and…
Figuring out the right call to action in transactional emails can be tricky.Getting it right is all about getting inside the minds and behaviors of your customers.Previously we went inside the mind of holiday shoppers. Today we're going inside the heads and actions of your customers…
Here is the first email in a Welcome series from Gap.Everyone seems to agree that email marketing automation is the future. As such, automation platforms have become quite hot.What's not to love about the idea of marketing automation? Driving more sales, measuring…
How was your inbox on Thanksgiving? How about on Black Friday? A little more crowded than usual? Now how many of those emails were from brands that you rarely hear from? Okay, hold that thought.One estimate predicted 25.6 million people would be…
Email Marketing's corner of the Internet — the corner where designers geek out over the latest media queries and marketing gurus praise the benefits of multivariate testing — would have you believe that if you’re not automating some part of your email…
Over 50% of opens now happen on mobile devices. And that number is growing fast.
If you’re using responsive design, great! You’re on the path to mobile-first email marketing. But remember that just because your emails look better on phones and tablets,…