Until recently, I've always been on the client-side of email marketing, the one on the corporate end of the business who could ask for things and have other people do it. Now, I'm on the service-side of email and what a change…
Let's start off with defining "above the fold." In the newspaper world, above the fold is anything that is on the top half of the newspaper – it's prime real estate for articles. You put your best and most compelling articles above…
Email is not the be all and end all as a marketing tool.
It is only part of the sales funnel. We don't send our campaign and then wipe our hands of the whole process. No, we email marketers play a vital…
Same old. Same old. Same old.That's what some subscribers see in their email inboxes on a daily basis. How about the people on your list? Are your subscribers suffering from the dreaded disease we call Special Offer Overload?They might be if that’s…
Here are the seven most common email marketing questions, that you were too afraid to ask, as answered by the experts.
What is the open rate and click-through rate?
The open rate is the ratio of the number of unique people in the email campaign who…
Subject lines for email marketing encompass strategic intent, audience targeting, tone, brand considerations and, of course, language. The purpose of a powerful, clear subject line is to convince the recipient to open the email and take whatever action your campaign is designed…
Does your email marketing work for your brand or against it?Your brand is everywhere in everything you do. Every customer contact affects your brand perception, from the physical appearance of your store to the online look of your website to the tone…
Email marketing has always had ‘revenue power’ it’s the reason why spammers continue to make tons of cash and your inbox junk folder is full of pills, refinance offers, and random emails from African princes. These days email marketers continue to unleash…
The old pros had it completely wrong. Direct mailers of the past would accept as gospel that you needed a full color envelope with "URGENT" emblazoned across the front, view windows, and other gimmicks to get folks to open and read their mail.…
Your customers aren't always who you think they are. And they don't automatically love you and approve of everything you do. In fact, they are much more like cats than dogs in the way they regard you…and me. I wrote on this…