Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…
Let me first say, I love Bluehost. I really do. I've used and recommended them for years, they're an excellent hosting company; however their email marketing is a different story. That said, I'd like to quickly analyze one of their most recent…
So I bought an extra battery for my Craftsman drill from Sears... here's what they did right:
They got my email address.
It wasn't hard, the guy said I'd get some sort of coupon sent to me, and he asked nice enough, so why…
Like any budget minded consumer (who also happens to be a total nerd for email marketing) I headed over to the Express website for my obligatory coupon for signing up to their email list.Here's what I found:YESSSS!Express knocks it out of the…
The old pros had it completely wrong. Direct mailers of the past would accept as gospel that you needed a full color envelope with "URGENT" emblazoned across the front, view windows, and other gimmicks to get folks to open and read their mail.…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
You know the three day rule when calling someone who just gave you their number? — Wait a long time to call that cutie or hunk who gave you their number and they'll think you're oh-so-cool. Call them very quickly an you'll…
Are you tired of email marketing tips? No? Excellent. We hope you guys have a pencil or something because this content is pure gold. Gold I tell you, gold.When talking about email marketing, you really never can have too many images. A…