After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…
We once created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device…
Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes.No, really.Now, I won’t pretend that I thought about this post while watching Sunday's Golden Globes; I was clearly far too invested in the…
It's been over a full year since we at MailerForum.com first reviewed Bridge Marketing. Our last review discussed our near perfect results using their verification system. Since then, Bridge has evolved and expanded into database targeting.Bridge has also evolved in market share…
If you look closely at reports about email marketing, you will see an interesting trend about email autoresponders. Adoption of autoresponders has been going up.But the real stat that floors me is that, even with that upward trend, autoresponders, or triggered messages,…
For the longest time, ESPN frustrated me as an online marketer. Let me count the ways:They never seemed to sync up with their subscriber preference settings
Their mobile apps don’t understand what "no push notifications" means
Their website is a hot mess,…
Designing an email tailored for your target audience requires relevant content, immaculate calls to action, appropriate use of design elements and catchy subject line. This post will delve into understanding email marketing from consumer viewpoints along with an attempt to identify the…
I'll admit it. Sometimes I sign up for email programs just to see if companies have welcome emails. And, if they do, how their welcome emails shape up. Are they useful? Or are they superfluous?Sometimes, a welcome email proves to be such…
While chatting with some – ahem – "experienced" colleagues at a recent digital marketing conference, we found ourselves reminiscing of the simpler times before social media, mobile marketing, real time bidding and, for that matter, anything digital. Sure it was simpler, I…
My wife and I recently launched a small business, a dance studio. Thanks to an ideal location, we've had to do very little in the way of "traditional advertising," so much of our marketing has been focused on social media, word of…