Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…
I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…
Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes.No, really.Now, I won’t pretend that I thought about this post while watching Sunday's Golden Globes; I was clearly far too invested in the…
"Emails must be relevant."
"Companies must personalize."
"Consumers want one-to-one messaging."
We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…
I wanted to take it easy at work this December. I wanted it to be a relaxing couple of weeks leading up to a well-deserved vacation. I figured I'd flesh out a few ideas for new product features. Maybe devote some attention…
Let me first say, I love Bluehost. I really do. I've used and recommended them for years, they're an excellent hosting company; however their email marketing is a different story. That said, I'd like to quickly analyze one of their most recent…
Nominations for the eec's email marketing awards are officially open and new for this year there are now TWO different awards!Nominating your clients, peers or co-workers (or even yourself) couldn't be easier; it’s free and you quickly nominate one or multiple people…
Your email service provider works hard for you, enabling your email sends and reporting, and making it possible for you to manage a large amount of data and maybe even do some deep email analysis. Yet it is possible to get even…
It's been over a full year since we at MailerForum.com first reviewed Bridge Marketing. Our last review discussed our near perfect results using their verification system. Since then, Bridge has evolved and expanded into database targeting.Bridge has also evolved in market share…
I came across an article on The Magill Report a couple of weeks ago that walked through Epsilon's Q2 2013 North America Email Trends and Benchmarks report. The report brought up an interesting point about email autoresponders, indicating that adoption of autoresponders…