"Emails must be relevant."
"Companies must personalize."
"Consumers want one-to-one messaging."
We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…
I wanted to take it easy at work this December. I wanted it to be a relaxing couple of weeks leading up to a well-deserved vacation. I figured I'd flesh out a few ideas for new product features. Maybe devote some attention…
Let me first say, I love Bluehost. I really do. I've used and recommended them for years, they're an excellent hosting company; however their email marketing is a different story. That said, I'd like to quickly analyze one of their most recent…
Nominations for the eec's email marketing awards are officially open and new for this year there are now TWO different awards!Nominating your clients, peers or co-workers (or even yourself) couldn't be easier; it’s free and you quickly nominate one or multiple people…
Your email service provider works hard for you, enabling your email sends and reporting, and making it possible for you to manage a large amount of data and maybe even do some deep email analysis. Yet it is possible to get even…
It's been over a full year since we at MailerForum.com first reviewed Bridge Marketing. Our last review discussed our near perfect results using their verification system. Since then, Bridge has evolved and expanded into database targeting.Bridge has also evolved in market share…
I came across an article on The Magill Report a couple of weeks ago that walked through Epsilon's Q2 2013 North America Email Trends and Benchmarks report. The report brought up an interesting point about email autoresponders, indicating that adoption of autoresponders…
For the longest time, ESPN frustrated me as an online marketer. Let me count the ways:They never seemed to sync up with their subscriber preference settings
Their mobile apps don’t understand what "no push notifications" means
Their website is a hot mess,…
Designing an email tailored for your target audience requires relevant content, immaculate calls to action, appropriate use of design elements and catchy subject line. This post will delve into understanding email marketing from consumer viewpoints along with an attempt to identify the…
I'll admit it. Sometimes I sign up for email programs just to see if companies have welcome emails. And, if they do, how their welcome emails shape up. Are they useful? Or are they superfluous?Sometimes, a welcome email proves to be such…