Email Marketing Tips and Ideas from Email Marketing Agencies

5 Responsive Email Design Best Practices to Start Off Your Day

Those who are running email campaigns understand the importance of sending out a well-composed email. Every element of the email message from headline to the content to the design must be optimized in order to increase the chances of recipients to perform…

Email Marketing by Scott Hardigree

5 Reasons Why No One Opens Your Marketing Emails

In an ideal world, you’d send X emails and get X opens, not Y, right? I mean, hey, a 94% deliverability rate is great and something you obviously worked hard for, but when that only gets you a 13% open rate, well,…

Best Practices by Scott Hardigree

CASL, Canada’s Anti-Spam Law, 6 Months Later

Now that Canada's anti-spam legislation (CASL) has been in effect for six months, I thought it might be a good time to check in on its impact. To do so, I turned to my friend Matthew Vernhout. Matthew is the Chief Privacy…

Email Service Providers Marketing Automation by Scott Hardigree

Complexity vs. Simplicity: Can Email Tools be too Fancy to Function?

I once heard a web developer explain to a client that the easier a website is to use on the front end, the more complex the programming on the back end. He was saying this to explain to the client the potential…

Email Marketing Strategy by Scott Hardigree

Social Logins Suck

OK, confession time: How many of you are tired of remembering usernames and passwords and log in to various accounts with your social logins instead of creating new ones? I’ll come clean: I’ve done it. It’s just easier that way. If I…

Best Practices Email Marketing Strategy by Scott Hardigree

Why Is Bad Email so Easy to Do?

After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…

Email Marketing Strategy by Harry Kaplowitz

Stuck in an Email Marketing Rut?

I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."Related:…

Email Marketing Strategy by Marco Marini

How to Over Mail—And Have Your Email Subscribers Love You for It

One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the…

Email Service Provider Pricing Comparison

ESPs by Marco Marini

Hey, They’re Not Apples! Pricing for an Email Service Provider Comparison

Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because…

Email Design by Scott Hardigree

Why Email Design Matters [UPDATED]

We once created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device…