After 17 years in the industry, I still look at what shows up in my inbox, shake my head, and ask myself how it is that so much email still sucks in 2014. And then I remember: Bad email is too easy…
I was talking with one of iContact's lead developers last week about the direction our company is taking with regard to new features. And he said something to me, Developer to Product Manager, which really resonated."It’s all about asking the right questions."You…
One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the…
Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because…
We once created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device…
As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I'll be honest — I delete most of them. Heck, I didn't even opt into receiving many of them. The irony that an email marketing product…
By now you've probably heard about Warren Buffet's Billion Dollar Bracket contest, an NCAA March Madness bracket challenge that rewards the creator(s) of a perfect bracket with $1 billion. 9.2 quintillion-to-1 odds surely have not dissuaded hundreds of thousands of people from…
Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…
I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…
Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes.No, really.Now, I won’t pretend that I thought about this post while watching Sunday's Golden Globes; I was clearly far too invested in the…