Email Marketing Tips and Ideas from Email Marketing Agencies

Email Marketing Strategy by Marco Marini

How to Over Mail—And Have Your Email Subscribers Love You for It

One thing about email frequency: Marketers and customers view it very differently! Marketers tend to have a narcissistic view, thinking, “But of course they want to hear from us again this hour/day/week/month! We have great gizmos and great prices and heck, the…

Email Service Provider Pricing Comparison

ESPs by Marco Marini

Hey, They’re Not Apples! Pricing for an Email Service Provider Comparison

Doing an email service provider comparison? Although you’ll have a lot of factors to consider, price will likely be foremost on your mind. So let’s take a minute to talk about price and how to factor it in when comparing ESPs. Because…

Email Design by Scott Hardigree

Why Email Design Matters [UPDATED]

We once created the World's Worst Email, which breaks nearly single marketing and design best practice imaginable, and mailed it to a subsets of our subscribers. Although an over-the-top exercise, as the stats below confirmed, it proved to be a great device…

B2B Email Bad Subject Lines Good Subject Lines by Harry Kaplowitz

B2B Subject Lines That Mean Business

As a Product Manager for a SAAS provider, I get a lot of B2B marketing emails. I'll be honest — I delete most of them. Heck, I didn't even opt into receiving many of them. The irony that an email marketing product…

Knee-jerk Email Reaction by Harry Kaplowitz

Billion Dollar Bracket Spam

By now you've probably heard about Warren Buffet's Billion Dollar Bracket contest, an NCAA March Madness bracket challenge that rewards the creator(s) of a perfect bracket with $1 billion. 9.2 quintillion-to-1 odds surely have not dissuaded hundreds of thousands of people from…

Best Practices Call to Action Email Design by Evan Diaz

Virgin Mobile – What they do right and wrong (mostly wrong).

Virgin as a brand is widely known for their wonderful complete experience - a company that shoots for not just "customer service" but really outstanding and memorable. They pull this off quite well almost all the time, but their Virgin Mobile brand…

Email Design Email Marketing Strategy Knee-jerk Email Reaction by Harry Kaplowitz

There’s More to Email Marketing Than Being Really, Really Ridiculously Good-Looking

I think what Derek Zoolander was trying to say in his eponymous movie is that beauty is only skin-deep. And just as that holds true in life, it’s also an important tenet of email marketing.Pretty emails do not a conversion make, and…

Email Marketing Strategy by Scott Hardigree

5 Surprising Email Marketing Lessons from the Golden Globes

Forget your email marketing bookmarks. You can learn so much about email marketing just by watching the Golden Globes.No, really.Now, I won’t pretend that I thought about this post while watching Sunday's Golden Globes; I was clearly far too invested in the…

Email Coding Email Content Email Optimization by Marco Marini

5 Ways to Use Email Scripting for Superior Marketing

"Emails must be relevant." "Companies must personalize." "Consumers want one-to-one messaging." We marketers hear this kind of email marketing advice all the time, and we know—we know—this path is the only one that will maximize the effectiveness of our email programs. But…

Email Marketing Strategy Gmail by guest-writer

Gmail Image Caching Sends Email Marketers Into a Tizzy

I wanted to take it easy at work this December. I wanted it to be a relaxing couple of weeks leading up to a well-deserved vacation. I figured I'd flesh out a few ideas for new product features. Maybe devote some attention…