Besides the lack of personalization my true issue with Dylan’s email effort is the many the missed opportunities and regurgitated content. Besides the retail and consumer insight opportunities they should have also asked me to follow/fan them on the various social media…
As email marketing continues to grow in both breadth and depth, I’ve observed that there is still surprising void in the supplier marketplace, those organizations that both create and improve the performance of the email message, or creative, itself.
If davemail were not the experts I would give them a grade of B- but considering their value proposition I must give them a solid D. In their defense, the message rendered pretty well in Outlook and AOL, but they can’t forget…
You’d think that a direct mail and email list brokerage and management company like Macromark would know a thing or two about email rendering, alt tags, text-to-image ratios, or pre-header text. You’d be wrong.