Guitar Center's unsubscribe page is just begging users to report their email as spam:Here's why:Requires that I input my email address
I must then confirm my email
Defaults to "send me all email communications"Give these extra steps (a) looking back to…
We talk about spam all the time. We talk about it as consumers and we especially talk about it as email marketers. We get emails labeled as spam! And we all think we know spam when we see it. But it’s really…
Indian Dating, University of Phoenix, and Email Marketing, oh my!
Nice to meet you, Mr. Legitimate Email Marketer. Actually, you look kind of familiar. Have we met before?You look just like this guy I know...what was his name? Oh yes! You look just like Mr. Spam!Oh – I do apologize. I didn't…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
For legitimate email marketer it’s often difficult to avoid the dreaded spam folder. Now imagine that you work in the pharmaceutical industry. Ouch. However through creativity and ingenuity this marketer got huge returns on their email marketing efforts.