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  • by Tony
    Posted December 10, 2009 2:55 pm 0Likes

    Are you saying it’s okay to put the word free in the subject line? Talk about going into the spam folder.

    • by Email Critic
      Posted December 10, 2009 3:10 pm 0Likes

      Hi Tony – Yes, you can use “free” in an email subject line. Just don’t make free the first word or spell it in all caps. Now that filtering (by most major ISPs) has migrated away from content-based toward domain reputation AND the term is used in heavy rotation by retailers, it’s no longer an issue. People still respond to “free” so, the increase in actions will almost always outweigh the email messages lost from filtering.

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