Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Here’s a perfect example of email personalization, gone bad. Don’t want to be this guy? Check out the The Power of Personalization: http://ow.ly/22O4M
I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.
Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
A great example of how to use Survey’s in your email marketing.
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.