I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…
Are you tired of email marketing tips? No? Excellent. We hope you guys have a pencil or something because this content is pure gold. Gold I tell you, gold.When talking about email marketing, you really never can have too many images. A…
I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
Nice to meet you, Mr. Legitimate Email Marketer. Actually, you look kind of familiar. Have we met before?You look just like this guy I know...what was his name? Oh yes! You look just like Mr. Spam!Oh – I do apologize. I didn't…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Here’s a perfect example of email personalization, gone bad. Don’t want to be this guy? Check out the The Power of Personalization: http://ow.ly/22O4M
I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.