Email Marketing Tips and Ideas from Email Marketing Agencies

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Email Design Email Marketing Strategy Email Rendering Good Subject Lines HTML Emails Knee-jerk Email Reaction Retail Email by Scott Hardigree

Banana Republic: Talk about creating a sense of urgency!

Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull Redemption: Online or in-store Design: Uncluttered design in contrasting colors Backup plan: Social connections and links to…

Best Practices Comic Email Delivery by Evan Diaz

Email Marketers – Don’t Be So Needy

You know the three day rule when calling someone who just gave you their number? — Wait a long time to call that cutie or hunk who gave you their number and they'll think you're oh-so-cool. Call them very quickly an you'll…

Email Design Email Marketing for Beginners Email Marketing Strategy Email Marketing Tools Email Optimization Knee-jerk Email Reaction by Scott Hardigree

Simple Really Is Better Sometimes

I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…

Comic Email Design Email Rendering by Evan Diaz

Email Marketing Pro Tip: Use Excessive Images in Email

Are you tired of email marketing tips? No? Excellent. We hope you guys have a pencil or something because this content is pure gold. Gold I tell you, gold.When talking about email marketing, you really never can have too many images. A…

B2B Email Best Practices Email Personalization by Scott Hardigree

Email Marketing Personalization, Nullified

I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…

Spam Triggers by amandag

You Might Be a Spammer If

Nice to meet you, Mr. Legitimate Email Marketer. Actually, you look kind of familiar. Have we met before?You look just like this guy I know...what was his name? Oh yes! You look just like Mr. Spam!Oh – I do apologize. I didn't…

Best Practices Email Delivery Email Design Email Marketing for Beginners Email Optimization Email Personalization HTML Emails by Rory Carlyle

Ignore Email Marketing ‘Best Practices’, Period.

Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…

Best Practices Email Marketing Strategy by Scott Hardigree

Email Marketing Overkill

This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.

Email Delivery Email Marketing Strategy Email Optimization Email Rendering by Scott Hardigree

Let's Play The Unsubscribe Game

Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.

Email Design Email Marketing Strategy Good Subject Lines by Scott Cohen

GoDaddy Attempts Re-Activation

I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.