I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
Nice to meet you, Mr. Legitimate Email Marketer. Actually, you look kind of familiar. Have we met before?You look just like this guy I know...what was his name? Oh yes! You look just like Mr. Spam!Oh – I do apologize. I didn't…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Here’s a perfect example of email personalization, gone bad. Don’t want to be this guy? Check out the The Power of Personalization: http://ow.ly/22O4M
I would classify GoDaddy as pretty aggressive in their campaigns, always harping on discounts and deals to get additional sales. That said, their creative stands out to me sometimes. Like the following reactivation email message.
Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.
Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.