But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
In true twitter-style here’s a few small nuggets, in 140 characters, that encapsulate email deliverability in 2010.
Ring ring. “Hello Quiznos? This is 1999 calling, we’d like to get our design back.”
One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it's likely to be a successful campaign. So that's why I applaud Amazon.com for…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
The idea of the vacuum, or silo thinking, with any marketing medium is very dangerous. This is especially true for email marketing.
I had the thought the other day that politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here's what politicians and email marketers…
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected?Instead are they simply unresponsive, unsubscribing or (gasp) complaining? Perhaps your email marketing program is not clearly establishing mutual expectations. Learn how.
Compare the performance of your email marketing against this benchmark data, which was provided from various sources, to help you identify industry trends and compare your results against others.