Moving from transactional to promotional emails creates customer loyalty, credibility, and rendering issues for the contact lens retailer.
Are your emails getting low open rates? Then you have to find out why. And reinvent your strategy. In my 10-year Internet experience I learned there must be a solution for any problem – all you need to do is to find…
Here’s a great example of email list rental from Surfline and Rip Curl. It demonstrates how the publisher (Surfline) can provide value to the marketer (Rip Curl), all while winning the hearts and clicks of their subscribers.
A great example of how to use Survey’s in your email marketing.
But what does this mean for juggernaut social gaming developers like Zynga (Mafia Wars, Farmville) and Playfish (Restaurant City, Pet Society) who’ve been relying on notifications to communicate with users?
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
Ring ring. “Hello Quiznos? This is 1999 calling, we’d like to get our design back.”
One of the most important elements of an email message is its relevance to the recipient. If the recipient wants the message and divines purpose from said message, it's likely to be a successful campaign. So that's why I applaud Amazon.com for…
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
I had the thought the other day that politics and email really are a lot alike. If you mess up in politics or email, the right people (the consumers or voting blocs you want) tune out. Here's what politicians and email marketers…