When I first heard the term "Cyber Monday", I thought perhaps the Cybermen from Doctor Who were attacking; alas, it has nothing to do with space-age, robotic tin dudes and everything to do with holiday email marketing.You don't have to be a…
It's (almost) the most wonderful time of the year! Sales go up, everyone seems more cheerful and the anticipation is building for the start of a new year.The holidays certainly get a lot of buzz, and the hot topic among marketers these…
Click image to expandFellow Only Influencers member, Dela Quist, was kind enough to share this revealing infographic with the group, which he nabbed from ReadWriteWeb.What does it all mean to you? Well, for some time now Facebook, Twitter, and Google Plus have…
How important is your subject line?Take a look at the email screenshot below. Let me know if you see the potential confusion that I see.On the whole, this is a pretty solid email from LegalZoom. It's a very simple offer, quick and…
The old pros had it completely wrong. Direct mailers of the past would accept as gospel that you needed a full color envelope with "URGENT" emblazoned across the front, view windows, and other gimmicks to get folks to open and read their mail.…
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver?Even with all the great options social marketing presents, email…
Your customers aren't always who you think they are. And they don't automatically love you and approve of everything you do. In fact, they are much more like cats than dogs in the way they regard you…and me. I wrote on this…
With Father's day almost upon us, here's 13 ways you can apply traditional "dad advice" to improve your email marketing practices.Always introduce yourself with a firm handshake – send out a 'Welcome Email' to all new subscribers fully introducing the concept, product,…
Spammers suck.They’re awful at what they do (the last stat I saw of their conversion rates was in the neighborhood of 1 in 12,000,000) so what in the world can we learn from them?TONS.Even though I’m a professional email marketer – someone…
Let's talk about growing your list. Let's talk about selling your sign-up. In an earlier post, Marco Marini stated that it isn't enough to just offer the possibility to sign up, you have to do something more. I completely agree. But he…