Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
I can't tell if the guys from Web Target are referring to creative, coding, relevance or authentication but in any case, I agree! Proper attire is required.
Nice to meet you, Mr. Legitimate Email Marketer. Actually, you look kind of familiar. Have we met before?You look just like this guy I know...what was his name? Oh yes! You look just like Mr. Spam!Oh – I do apologize. I didn't…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…
This cartoon brilliantly illustrates indiscriminate email marketing, run amok. Enjoy.
Bonnier Corporation is a top-notch publisher of lifestyle magazines, but their unsubscribe process is riddled with missed opportunities and one big problem.
Talk about setting a bad example. Let me count the ways that Infogroup (formally infoUSA) has desecrated my inbox, I mean spam folder.
Email marketing for Retailers 101. It’s been exactly three months since I signed up to receive email newsletters from Dylan’s Candy Bar. I received my first one today! I also received a second promotional announcement from Dylan’s, regarding their showing on QVC,…
Are your email subscribers clicking through to your websites, ordering your products, or registering for your events as expected?Instead are they simply unresponsive, unsubscribing or (gasp) complaining? Perhaps your email marketing program is not clearly establishing mutual expectations. Learn how.