With Father's day almost upon us, here's 13 ways you can apply traditional "dad advice" to improve your email marketing practices.Always introduce yourself with a firm handshake – send out a 'Welcome Email' to all new subscribers fully introducing the concept, product,…
Back in the day when I used to go to the mall for fun (it was called growing up in the 80s and 90s before online shopping), Brookstone was one of my favorite stores. Not because I bought anything—in fact, I’m not…
Your email marketing program exists to in some way add to your organization's bottom line. That might be through sales, brand awareness, relationship building or fundraising if yours is a non-profit. Generating email marketing ROI is your ultimate goal.That might mean a…
An email signup box on your home page won't grow your in-house list. At least not by much. But many companies rely solely on that one box on that one page and then wonder why their list grows so slowly.Getting someone to…
Subject line: 3 hours only! 40% off + FREE Shipping Every DayAwesomenessOffer: Singular focus with an insane sense of urgency + free shipping pull
Redemption: Online or in-store
Design: Uncluttered design in contrasting colors
Backup plan: Social connections and links to…
You know the three day rule when calling someone who just gave you their number? — Wait a long time to call that cutie or hunk who gave you their number and they'll think you're oh-so-cool. Call them very quickly an you'll…
I have always been a fan of Timberland's email marketing campaigns. The combination of aesthetics and messaging have always been a good fit for my "simple is better" philosophy around marketing design. (When you've worked with local car dealers, you'll understand why…
Are you tired of email marketing tips? No? Excellent. We hope you guys have a pencil or something because this content is pure gold. Gold I tell you, gold.When talking about email marketing, you really never can have too many images. A…
I just wanted to share some Null-ification spotted on twitter last week.Do you see how well personalized this email is? Our friend Null tried to send us a great follow up, just to check in. Actually he is not just a run…
Before you disregard this post due to its title, humor me and read through the first paragraph. If you agree, disagree or have something to say; please comment. This post is more for brain food than expertise for you to follow. Understand;…